taylorswiftstyle:

The Fans Behind Your Favorite Celebrity Closet Instagram Accounts Revealed

Taylor Swift Style in Coveteur

Even with such power, the fans who run the accounts aren’t in it for the money. While some accounts utilize affiliate codes and links, the income is not enough to make a living. They’re in it for the community, the sport of identifying pieces, and, of course, out of love for the object of their fandom. Sarah Kucharski began her blog Taylor Swift Style in 2011 as a first-year journalism undergrad because she recognized a need. “At that time, there was a lot of fashion coverage for celebrities when it came to their red carpet fashion,” she recalls. ”But, when she’s walking around Nashville, and there’s a cute dress that she’s wearing and you want to know where it’s from, those details are a little more obscure and not necessarily covered; at least then it wasn’t.” For her, the blog was the perfect combination of her interests: writing, fashion, and Taylor Swift. “There was a long period of time where the blog and the content wasn’t monetized—that was never the goal, and I would be doing it anyway, even if it wasn’t monetized.”

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TSSers! The journalist even made sure Critically Kind got to live to be on the “page”! We did it!

Perhaps best of all, the community fostered in the DMs and comments section of these accounts is seemingly immune to the biting negativity that has become a hallmark of online culture. ”They’re just so smart, attentive, and articulate, and I just really love that we’re all bonded by this love of Taylor and fashion and wanting to think critically, in a kind way, about her fashion.” Kucharski, who recently celebrated Taylor Swift Style’s 10-year anniversary, comments of her followers.