Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

TAYLOR SWIFT STYLE FEATURED IN: WALL STREET JOURNAL

I spoke to the Wall Street Journal about the significance of Taylor’s braid on the cover of evermore. Excerpt below. 

Vancouver-based Sarah Kucharski, a 28-year-old marketer who runs a website about Taylor Swift’s style, said, “I am neither blonde nor white, but I still found comfort in something sweet and nostalgic and sentimental.” Ms. Kucharski enjoyed “creating that personal attachment to her and her artwork [by] putting my hair up in that braid for the very first listen.” 

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

TAYLOR SWIFT STYLE FEATURED IN: WALL STREET JOURNAL

I spoke to the Wall Street Journal about the significance of Taylor’s braid on the cover of evermore. Excerpt below. 

Vancouver-based Sarah Kucharski, a 28-year-old marketer who runs a website about Taylor Swift’s style, said, “I am neither blonde nor white, but I still found comfort in something sweet and nostalgic and sentimental.” Ms. Kucharski enjoyed “creating that personal attachment to her and her artwork [by] putting my hair up in that braid for the very first listen.” 

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

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Favourite Outfits of 2020: Taylor Swift Style

Social – Instagram Story (7/23), MTV Awards (8/30), Miss Americana, Pride of Britain

One thing that was a constant throughout 2020 was Taylor’s online presence. Either when electing to communicate to fans either directly through her own Instagram Stories or while accepting an award virtually. 

While this made identifying her fashion extra challenging (#ShouldersUp) it was also charming and admirable how Taylor led by example when it came to taking quarantining and social distance seriously in 2020. 

The above are my favourite examples of Taylor appearing through her phone’s front-facing camera. The Dôen dress because if ever there was a brand that I would want Taylor to wear more of for this era, it is Dôen. The Derek Lam shirt beautifully brought out her eyes and absolutely glowing skin. The Aritzia/Reformation pairing was a great example of restyling a summery dress to get more wear out of it (something I definitely do IRL with my capsule wardrobe) and the final Free People top I think very much encapsulated the English tea ladylike vibes of the folkmore era. And she looked oh so pretty in it. 

Untitled

Favourite Outfits of 2020: Taylor Swift Style

Social – Instagram Story (7/23), MTV Awards (8/30), Miss Americana, Pride of Britain

One thing that was a constant throughout 2020 was Taylor’s online presence. Either when electing to communicate to fans either directly through her own Instagram Stories or while accepting an award virtually. 

While this made identifying her fashion extra challenging (#ShouldersUp) it was also charming and admirable how Taylor led by example when it came to taking quarantining and social distance seriously in 2020. 

The above are my favourite examples of Taylor appearing through her phone’s front-facing camera. The Dôen dress because if ever there was a brand that I would want Taylor to wear more of for this era, it is Dôen. The Derek Lam shirt beautifully brought out her eyes and absolutely glowing skin. The Aritzia/Reformation pairing was a great example of restyling a summery dress to get more wear out of it (something I definitely do IRL with my capsule wardrobe) and the final Free People top I think very much encapsulated the English tea ladylike vibes of the folkmore era. And she looked oh so pretty in it.