
Favourite Outfits of 2019: Taylor Swift Style
It’s funny writing this intro and reflecting on last year’s (and even the year before that) and the one constant: I wish I had more material to work with.
Last year I had predicted a new album would be unleashed upon us and with it, hopefully, an onslaught of promotional imagery and outings akin to the great New York Fashion Takeover we were gifted during the 1989 Era. In looking back, I don’t think we quite hit that mark.
To me, this era was Taylor’s most fashionably inconsistent. There was almost a marriage between the pastel rainbows and summer festival scenery Taylor wanted to embody on Lover with the edgy OTK boots and dark palette of reputation — plus a string of fantastic menswear outfits.
I noted last year that the juxtaposition of snake imagery with sparkly kaleidoscopic dresses was the perfect representation of the two combating narratives on reputation: The perceived image the public saw weighed against the privately held love story that was unfolding in her quiet reality. With Lover we’ve seen many battling images. The spillover of reputation’s snake colliding with the butterfly of Lover ultimately crashed into the aesthetic of a businesswoman seeking to establish herself as an icon not just of the year but of the decade. We were met with sharply tailored two piece suits and blazers as she openly discussed the sexism and toxicity of the industry she has experienced as a young female to a successful grown artist — owning her work, her imagery, and the legacy she has built. It’s an incredibly appropriate end to a decade.
TSS won’t quite be hitting a decade of documenting Taylor’s style (that’s in 2021!) but, as always, I want to thank anyone who has ever liked, reblogged, commented, messaged, and as of a few months ago supported the Taylor Swift Style Patreon. Your words, your dollars, your silent contribution to this community is more than I could have ever fathomed and I’ll spend many decades feeling so grateful I ever had the opportunity to write intros like this.
With that.
Let’s get started.