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I’M ENGAGED

I’ve been keeping my left hand in my pocket for awhile, too. 😉

While I don’t chime in with personal anecdotes very often, over the course of running TSS for the last 10 years, this community has seen a lot of significant milestones happen for me.

I graduated from university (and thought fondly back on it a year later).

I got my first job and moved into my first apartment on my own.

I bought a house.

And now … well. I’m getting married!

In December, my partner of 8 years asked me to marry them and I said yes. It’s been a really special time celebrating just us two and with our closest family and friends but the time felt right to let you know about this very happy and joyous next step.

All my love if you’ve been here for any of these major moments in my life!

– Sarah

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taylorswiftstyle:

Taylor Swift Style in Coveteur

Even with such power, the fans who run the accounts aren’t in it for the money. While some accounts utilize affiliate codes and links, the income is not enough to make a living. They’re in it for the community, the sport of identifying pieces, and, of course, out of love for the object of their fandom. Sarah Kucharski began her blog Taylor Swift Style in 2011 as a first-year journalism undergrad because she recognized a need. “At that time, there was a lot of fashion coverage for celebrities when it came to their red carpet fashion,” she recalls. ”But, when she’s walking around Nashville, and there’s a cute dress that she’s wearing and you want to know where it’s from, those details are a little more obscure and not necessarily covered; at least then it wasn’t.” For her, the blog was the perfect combination of her interests: writing, fashion, and Taylor Swift. “There was a long period of time where the blog and the content wasn’t monetized—that was never the goal, and I would be doing it anyway, even if it wasn’t monetized.”

Read the full article here.

TSSers! The journalist even made sure Critically Kind got to live to be on the “page”! We did it!

Perhaps best of all, the community fostered in the DMs and comments section of these accounts is seemingly immune to the biting negativity that has become a hallmark of online culture. ”They’re just so smart, attentive, and articulate, and I just really love that we’re all bonded by this love of Taylor and fashion and wanting to think critically, in a kind way, about her fashion.” Kucharski, who recently celebrated Taylor Swift Style’s 10-year anniversary, comments of her followers.

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Taylor Swift Style in Coveteur

Even with such power, the fans who run the accounts aren’t in it for the money. While some accounts utilize affiliate codes and links, the income is not enough to make a living. They’re in it for the community, the sport of identifying pieces, and, of course, out of love for the object of their fandom. Sarah Kucharski began her blog Taylor Swift Style in 2011 as a first-year journalism undergrad because she recognized a need. “At that time, there was a lot of fashion coverage for celebrities when it came to their red carpet fashion,” she recalls. ”But, when she’s walking around Nashville, and there’s a cute dress that she’s wearing and you want to know where it’s from, those details are a little more obscure and not necessarily covered; at least then it wasn’t.” For her, the blog was the perfect combination of her interests: writing, fashion, and Taylor Swift. “There was a long period of time where the blog and the content wasn’t monetized—that was never the goal, and I would be doing it anyway, even if it wasn’t monetized.”

Read the full article here.

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Camping (August 31-September 2)

Hi TSSers!

I’ll be away for the days noted with no cell service for a final adieu to summer and an opportunity to unplug before the madness of fall kicks in.

In case we do happen to get any more TayToks (trademark pending) [kidding], I’ll be back to it on Friday, September 3.

Thinking of you all and hope you’re safe + well.

– Sarah

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Taylor Swift Style on Billboard

Janessa LeonĂ©, the designer behind the burgundy velvet hat Taylor Swift is wearing on the just-unveiled cover of her re-recorded Red album, had no idea she’d be seeing the pop icon in one of her pieces on the upcoming release.

“It came as a total surprise to see her sport Mattie on the album cover – we were genuinely shocked, but thrilled,” LeonĂ©, who launched her line in 2013, tells Billboard. (Billboard contacted LeonĂ© to confirm the cap, seen on Swift’s album cover below, was her design after spotting a tip from the very comprehensive fan-run fashion blog Taylor Swift Style.)

“I’ve known her stylist for years,” LeonĂ© says, “but did not work with her team on this shoot – it was completely organic.”

Camping (May 10-12)

Hi TSSers!

I’ll be away this week with no cell service. I’m really looking forward to unplugging off-grid for a mental break. 

Not to foreshadow my own Camping Girl 2.0 identity, in case a certain someone decides to drop all of her re-records while I’m away – you know whose disappearance you have to thank. If this does happen, please know I’ll address any surprise appearances when I return on Wednesday, May 12. 

Thinking of you all and hope you’re safe + well.

– Sarah

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

TAYLOR SWIFT STYLE FEATURED IN: WALL STREET JOURNAL

I spoke to the Wall Street Journal about the significance of Taylor’s braid on the cover of evermore. Excerpt below. 

Vancouver-based Sarah Kucharski, a 28-year-old marketer who runs a website about Taylor Swift’s style, said, “I am neither blonde nor white, but I still found comfort in something sweet and nostalgic and sentimental.” Ms. Kucharski enjoyed “creating that personal attachment to her and her artwork [by] putting my hair up in that braid for the very first listen.” 

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

TAYLOR SWIFT STYLE FEATURED IN: WALL STREET JOURNAL

I spoke to the Wall Street Journal about the significance of Taylor’s braid on the cover of evermore. Excerpt below. 

Vancouver-based Sarah Kucharski, a 28-year-old marketer who runs a website about Taylor Swift’s style, said, “I am neither blonde nor white, but I still found comfort in something sweet and nostalgic and sentimental.” Ms. Kucharski enjoyed “creating that personal attachment to her and her artwork [by] putting my hair up in that braid for the very first listen.” 

Taylor Swift’s ‘Evermore’ Braid Is More Than Just a Braid

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HAPPY 9TH BIRTHDAY TSS

Cheers to nine years, TSSers! Losing my Instagram account (for a second time) isn’t quite how I imagined ringing in these last nine years of fashun but if I’ve done it once, I can do it again. Your girl is nothing if not resilient. 

I’m a believer that good work will speak for itself. That if you put out the vibes into the universe that fashion has meaning, that bridging your two passions can sustain you, and an open call for likeminded people to find a safe space to talk all things Taylor Swift and style … that people will come. 

Thank you all for being such a huge part of the last nine years. This space and your contributions to the blog and to @taylorswiftstylequestions and now @taylorswiftstyle_ on Instagram have made everything so worthwhile. 

If you’ve been here since the beginning. 

If you’ve been here since yesterday. 

I humbly thank you for being part of this journey. 

All my love, 

– Sarah

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HAPPY 9TH BIRTHDAY TSS

Cheers to nine years, TSSers! Losing my Instagram account (for a second time) isn’t quite how I imagined ringing in these last nine years of fashun but if I’ve done it once, I can do it again. Your girl is nothing if not resilient. 

I’m a believer that good work will speak for itself. That if you put out the vibes into the universe that fashion has meaning, that bridging your two passions can sustain you, and an open call for likeminded people to find a safe space to talk all things Taylor Swift and style … that people will come. 

Thank you all for being such a huge part of the last nine years. This space and your contributions to the blog and to @taylorswiftstylequestions and now @taylorswiftstyle_ on Instagram have made everything so worthwhile. 

If you’ve been here since the beginning. 

If you’ve been here since yesterday. 

I humbly thank you for being part of this journey. 

All my love, 

– Sarah